The Rams are ready to fly.
L.A.’s new NFL team has entered into a multiyear sponsorship deal with American Airlines as the official airline partner of the Los Angeles Rams. American, the largest carrier at LAX, joins a roster of hand-picked homecoming partners who are welcoming the team back to Los Angeles for the first time in more than two decades. As the official airline, American’s logo will appear in the stadium for home games and in other related media including TV, radio and print.
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American’s customers and employees also will have the opportunity to take part in Rams-branded activities and events during the season, including a Day of Service in support of a community project.
“American is one of the largest employers in Los Angeles and our more than 6,000 employees based at LAX are proud to welcome the Rams back home,” Fernand Fernandez, American’s vp of global marketing, said Tuesday in a statement. “Our partnership with Los Angeles’ returning football team highlights our commitment to the community.”
Added Rams’ chief operating officer Kevin Demoff: “We are pleased to add American Airlines to our roster of partners kicking off this historic season back home in Los Angeles. American Airlines has a big presence in this community. We look forward to teaming up with them to bring Angelenos closer to Rams’ football.”
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The deal comes at a time of growth for American as the airliner has recently added more than 400 employees at LAX to support its commitment to Los Angeles. American now operates more than 220 flights to 70 global destinations from LAX with service to Tokyo Haneda Airport (HND), Auckland, New Zealand (AKL) and Sydney, Australia (SYD) introduced in the last year. New service to Hong Kong (HKG) starts Sept. 7.
The Los Angeles Rams cheerleaders and team mascot arrive at the premiere of HBO and NFL Films ‘Hard Knocks: Training Camp With the Los Angeles Rams’ at Regal LA Live Stadium 14 on Aug. 9, 2016. (Photo by Jerod Harris/WireImage)
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